Whitney Wolfe, now 28 years old, is a member of the “Forbes’ 2017 30 Under 30 Consumer Technology List.”
Whitney Wolfe was just 22 years old in 2012 when she co-founded the dating app “Tinder”. As Vice-President of marketing, she help launch the app and help it to go viral. However, just two short years later, in 2014, everything went so wrong. Whitney Wolfe was forced to sue Tinder, Match.com. and their internet conglomerate parent company, InterActive Corp. (IAC) with a claim of “atrocious sexual harassment and sex discrimination”.
Bumble dating app turned down a $450 million acquisition by Match Group. Match Group is an umbrella company that owns Match.com, Tinder, and OKCupid, all competitors to Bumble. Some say this offer is lower than what Bumble is actually worth. Bumble is different from other dating apps in that it is a “woman-first” dating app. Meaning, if two heterosexual people find an interest in each other, it is up to the woman to make the first move.
If this acquisition is to happen, it would mean that Whitney Wolfe would have to work for the very same company she sued three years ago.
The case was quickly settled out of court with Whitney Wolfe with CMO Justin Mateen being stripped of his position, pending further investigations–he had been sending Ms. Wolfe messages containing inappropriate content; and Sean Rad, CEO at the time, was suspended, however, he now serves as chairman.
Bumble was launched by Whitney Wolfe in December of 2014, offering subscriptions and other features of the dating app a monetary fee of $9.99 to start.
Bumble BFF, a vertically designed app for women to meet new women friends, was launched in the late Spring of this year. For more info about us: https://www.instagram.com/whitwolfe/?hl=en click here.
Whitney Wolfe and her start up apps, Bumble and now Bumble BFF, are giving women the upper edge when in the dating scene. Her women-first concept gives the woman the opportunity to check out who she plans to date and pursue a relationship with. These apps have great potential for putting an end to date rape and sexual abuse by men who formerly had all the control in the dating scene.